Washington Department of Licensing Web Site Refresh
Posted by: Cody Rasmussen
Phinney Bischoff Design House recently refreshed the The Washington Department of Licensing’s Web site. I was the lead designer along with a handful of other team members from development and client services.
The DOL site was redesigned in the past few years to provide a much more intuitive experience for users. Leveraging the improvements that have already been made, the creative objective of our work was to capture the attention of visitors to the DOL site, and make them aware of the online option as well as communicate both the personal and greater good benefits of choosing this option. We worked within the existing structure of the DOL Home Page and refreshed it to prominently feature a “promo” area to generate awareness and highlight the benefits of performing transactions online. We also added a new area that integrates some aspects of social media as well as educational videos.
We released working HTML/CSS templates to the DOL Web team and they took it from there. They integrated and executed the update well. We think it’s a vast improvement in usability and brand. Nice work team!
New Design
Old Design
